Gloucestershire VCS Alliance
The Gloucestershire VCS Alliance is an infrastructure charity. It commissioned Penleaf to create its next five-year strategy. Scroll down for more information.
About the organisation
Gloucestershire VCS Alliance was set up in 2013 with the backing of Gloucestershire County Council. One of its primary purposes as an infrastructure charity is to promote engagement between local public sector organisations and the voluntary and community sector. It has a core mission to be the independent voice that informs, strengthens and develops the voluntary and community sector in Gloucestershire
The challenge
Gloucestershire VCS Alliance benefits from longstanding and able trustees, and a small team of loyal and hardworking staff. However, in 2019 the organisation was at risk of losing momentum and the board called for a fresh pair of eyes to review its strategic direction.
The role of Penleaf
Gloucestershire VCS Alliance commissioned Jenny at Penleaf to undertake an organisation review and write a 5-year strategy, with an accompanying communications work plan. A timespan of eight weeks to deliver the work was agreed. The reports and their recommendations for a subtle and at the same time meaningful change in direction were adopted with unanimous approval by the board and staff. It led to the internal promotion of a key member of staff to the role of Chief Officer and, after one year, the organisation’s balance sheet was up and both its internal and external engagement notably improved as well.

www.glosvcsalliance.org.uk
The Gloucestershire VCS Alliance commissioned Jenny to write a 5-year strategy, first year implementation plan and a communications workplan. We were delighted with the work Jenny did and found it accessible, clear and inspiring. Jenny understood our aspirations and direction straight away and captured it in a plan that was easy to work with.
We continue to use her to edit major reports. Jenny is able to simplify our communications in a way that elevates our messaging. She provides clear, concise and constructive advice which gives us confidence that we are communicating in a way that is useful, informed and accessible.
What we do
Things we care about
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