Making the most of change

At Penleaf we choose to work with organisations that look beyond financial profit. Recognising a sea-change in attitude from consumers, investors to employees, our clients understand the need for lasting improvements which align commercial success with the delivery of positive social and environmental outcomes.  


We also started Penleaf out of a desire to do things differently, to resist the urge to pigeon-hole ourselves into the type of consultancy we offer. Our clients tap into individual strengths. At the same time, they access a powerful combination of expertise drawn from different industries. This matters at a time when boundaries between private, public and not-for-profit sectors are blurring. Moreover, when the rules of engagement between organisation and stakeholders are fundamentally shifting. If the last few years have taught us anything, it is that to thrive in any sector today, you need to operate effectively, transparently, and with the rights skills to adapt swiftly and positively to an ever-changing world.  


A powerful change in business culture

The term often associated with a more values-driven strategic approach is ‘sustainable development’. Sustainable development is about finding better ways of doing things which consider the future as well as the present. It can have huge benefits. Embracing transparency and accountability around your organisation’s social and environmental impact will build trust with your customers; and as more people make choices on what they buy and where they work to reflect their values, it can give you a competitive advantage.  

Sustainable development is so much more than ‘going green’: it’s about broadening your understanding of ‘stakeholders’ to include not just customers and shareholders, but also your employees, local suppliers, the local community and future generations. It’s an investment of time and resources that will pay dividends in terms of opening up new markets.   

The world is changing and smarter businesses are changing too.  

Penleaf business advisers will use the full breadth of our experience and expertise to guide you through the cultural change that will put sustainable development at the heart of your organisation. Working alongside you, we get right under the skin of your business to identify its strengths and potential for a more values-driven strategic approach. If we don’t think we’re a good fit, we’ll say so.

We don’t fit projects into pre-determined processes. We create bespoke solutions around each project.

Whatever the size of your organisation, and whatever sector you’re in, you can profit from the powerful change in business culture that is happening now.

Katie Parker, Community Partnerships Manager, Gloucestershire Care Services NHS Trust

'Jenny brings great insight and clarity to any project or programme she is working on. She is able to engage and collaborate across organisations and systems, and lead with clear values and integrity. An articulate communicator and a valued colleague, Jenny brings depth, knowledge, experience and most importantly compassion and humanity to everything she does.’

Peter Maynard, Practice Business Manager, Horfield Health Centre, Bristol

‘Jenny has the rare skill of being able to distil down difficult and complex matters into logical and succinct reports, so that I always feel I have enough information to allow me to question, debate and decide what to do. The fact she does all the above with good humour and grace is just the icing on the cake.’

Peter Gibbons Chief Security Officer, Network Rail

The ethics and values Graham brought to Network Rail represented a clear change to a more compassionate and engaged senior team, which really helped me develop our capability in my particular area of the business.

Siobahn Ritchie, Resourcing Business Partner, Network Rail

Graham is one of the most collaborative, authentic, approachable, and inspiring leaders I have met. I am grateful that I had the chance to work with him.

General Counsel

I have huge respect and admiration for Graham. Definitely the first time in my 12 years I found an exec to be completely approachable and treat everyone the same.

What we do

Who we are



Things we care about

Join our mission for change at ‘The Boiling Frog’ – a community blog for and about small and
medium-sized charities, and their role in society today.
Written and curated by Jenny Hopkins, a Penleaf director.

© 2024 Penleaf Limited. All rights reserved.
A private limited company registered in England and Wales no. 11661250
Registered Office: Dyer House, 3 Dyer Street, Cirencester GL7 2PP